Type: Visual Identity, Product Design, Illustration, UI/UX, Campaign, Art Direction, Copywriting
Award: Top 10 RSA Student Design Award 2024
Brief: In The Skin - “How might we increase the skin confidence of every young person to enable their unique identity to flourish?”
Young men often face pressure to conform to traditional masculinity, making it tough to talk about skin concerns. Slick breaks that silence by creating a safe, supportive space where students can share their struggles and find understanding.
The app pairs users with trained “buddies,” offering personalised support through a colour-coded system. Playful, chat bubble-inspired characters keep things light and approachable, putting conversation front and centre.
Off-screen, a bold campus campaign sparks real-world conversations with witty, relatable messaging that normalises skin struggles. Slick is here to redefine confidence, helping young men embrace their skin without shame or judgement.