Type: Visual Identity, Brand Strategy
King Street Arts (KSA), based in Lancaster and founded by Roy Smith and Kath McDonald in 2017, fosters creativity and connection by building an inclusive community where people of all backgrounds can engage with art. Offering workshops, exhibitions, collaborations, short courses, and artist spaces, KSA supports both emerging and established artists.
The rebrand captures KSA’s core values of connection, creativity, and inclusivity, while keeping the identity fresh and forward-looking. The brandmark, inspired by paint drops forming the letter ‘K’, symbolises unity and collaboration. The signature warm yellow reflects KSA’s welcoming, open atmosphere.
This refreshed identity strengthens KSA’s commitment to showcasing artists and providing a dynamic platform for creative expression.