Type: Naming, Visual Identity, UI/UX, Concept
More than just a ticket, ArtPass makes every purchase a meaningful contribution. Users can see exactly where their money goes, choose projects to support, track progress, and earn rewards.
A ticket-inspired logo symbolises access and opportunity, while the seamless, inviting interface makes exploration effortless. A bold shade of orange unites everything—radiating energy, optimism, and a deep connection to the arts.