Type: Visual Identity, Brand Strategy, Creative Brief
Studio: Dinosaur (Work Experience)
Fashion is often seen as boundary-pushing, yet behind the scenes it can fall into a repetitive cycle of predictability. MFI is challenging that narrative, rewriting the script for fashion education, technology and innovation.
The new identity champions ambition and innovation. By blending craftsmanship with technology, academic excellence with industry partnerships, and creativity with real-world impact, they are defining the future of fashion.
Everything at MFI—research, teaching, and collaboration—sets them apart. The visual system reflects this distinction, positioning the institute as a progressive force, leading the charge in fashion, culture, and sustainability.