Type: Graphic Design, Art Direction, Motion
[OOS-OOT] is a random type experiment inspired by the dynamic vibrance of street signs—the first and most immediate visual language encountered in a new city.
These signs communicate a city's visual mindset and identity in the quickest, most direct way.
For Collection(001), I collected nearly all the letters of the Vietnamese alphabet from Hanoi’s Old Quarter, my hometown.
The goal was to capture all the quirks, nonconformity, and chaotic beauty of Hanoi’s signage.
The layout reflects the city’s raw, unfiltered visual noise, where styles clash, rules break, and life is unpredictable—just like Hanoi.